Let’s all get behind Canaries for promotion push

Regency Security supports Norwich City FC River End campaign to include “Sing Up the River End”

April 5, 2019 (Posted 4 months ago) • Company News

A campaign to celebrate Norwich City’s loyal River End fans and encourage them to help raise the roof in Norwich’s remaining home matches has been launched.

The ‘Sing Up The River End’ campaign aims to boost the atmosphere even further around Carrow Road and replicate the amazing work carried out by Barclay End Norwich and Along Come Norwich in the Barclay stand this season, creating a buzz of noise and colour.

The campaign, which is supported by the Club and stand sponsor Regency Security, will be launched at Norwich’s match against Reading on Wednesday, April 10, with the hope of continuing the same atmosphere for the final two home games.

Gary Powers, Managing Director of Regency Security, said: “The flags and the singing at the Barclay end have been fantastic and I think if we can replicate that down the Regency end it will be amazing for the team and the fans. It’s brilliant to see one big team effort to push the team over the final part of the season and we wholeheartedly support it.”


Outside of Carrow Road fans are being asked to turn the city yellow and green and make it so when the players are driving between Carrow Road and Colney that they see people are supporting them.

Plans for the Reading game next Wednesday include creating fan mosaics in both the lower Barclay and the lower Regency spelling out ‘City’ in the former and ‘OTBC’ in the latter when the players come out for kick-off, creating a colourful spectacle at both ends of the ground.

During the game the scoreboard will also flash up with ‘Sing up the River End’ and ‘Come on you Yellows’ at key points throughout the game, as used to happen at the ground in the 80s and 90s, to encourage fans to sing. In addition, fan group representatives from the Barclay will be joining the River End for this game to help get the singing started.


Head Coach Daniel Farke said: “The unity is key for us at Carrow Road and also on the road at the away games. More or less from week-to-week, the atmosphere at home games has been amazing. Hopefully it will end with a whole stadium full of flags and banners.

“It’s so important that we make Carrow Road a fortress like we have done this season. It’s important in this crunch-time period of the season that we have our fans there to support us. It’s also important when we have some difficult moments in the next few games that our supporters are there with us and behind us because we all want to finish the season as successful as possible.”

Ben Kensell, City’s Chief Operating Officer, added: “The work that the fan groups have done in the Barclay this season has been phenomenal. I think the atmosphere in the ground has been instrumental to our good performances at home and away so for me it’s about small marginal games and if we can get that small percentage increase in noise and vibrancy around the stadium then we should.”

“The campaign is focussing on the Regency Stand, but we want everyone to come together and I think the support we have got from Gary Powers at Regency and from Archant has been superb.”